As the owner and Systems Advisor for Optimize, I bring a contagious energy and a passion for helping like-minded individuals achieve their goals and meet their true potential. With a career background in construction and facility management, I have always loved organizing chaos and developing results-driven systems.
My journey in systems development started early on when I spearheaded committees and events in my early teens, becoming known for my spreadsheets and coordination skills. As I grew older, I continued to hone my skills in my family's construction company, where I increased its business's bandwidth by over 500% by building systems, workflows & automations that allowed for growth.
"I'm a results-driven efficiency expert with a passion for organizing chaos. With a background in construction and facility management, I've built workflows and systems that have helped businesses thrive and I'd love to do the same for you."
Later, I was hired by Nova Scotia Power to run their new head office, where I spent seven years building foundations from scratch and developing workflows that allowed the facility management to run smoothly. After that, I was contacted by CBRE, the world's largest property management company, to help an account that was suffering from retention issues. I took on this new challenge, building foundations and workflows that were initially non-existent.
My passion for system development, efficiency and dedication to helping others unlock their true potential inspired the creation of Optimize. With Optimize, I offer comprehensive business & goal analysis, customized high-level solution options, and ongoing support to help small business owners and leaders grow and gain a better understanding of their daily systems, workflows, and processes. Together, let's take your business to the next level.
Brenna is a skilled professional with broad experience across various industries. As a Virtual Task Assistant, her entrepreneurial spirit and background in Engineering Technology shine through. Brenna brings a wealth of knowledge from different realms including project management, industrial and construction sectors, and online businesses. Leveraging this expertise, she offers focused support in brand development, content creation, marketing strategies, and client relations. Her diverse experiences give her a deep understanding of business needs, allowing her to provide customized solutions and valuable guidance, supporting entrepreneurs in reaching their goals confidently.
Elysia is a dedicated and results-focused bilingual Business Optimization Specialist. She holds a Bachelor of Commerce from Saint Mary’s University and has a strong background in financial operations, customer service, and team leadership. She takes a proactive & strategic approach to identifying & implementing process improvements to help create a more effective and competitive organization that can deliver superior results and services.
Elysia is passionate about building strong relationships with clients and colleagues and is motivated by a desire to create impactful solutions that boost productivity & optimize workflows. Always seeking opportunities to build upon her expertise, she loves tackling new challenges and strives to contribute to the continued success of every organization she works with.
In her free time, Elysia enjoys hiking with her two dogs, gardening, live music, and staying active with her two children.
Beth Golding is a Virtual Business Support Specialist who brings with her a wealth of experience and a dynamic skillset to this role. She is a seasoned operational support professional, with eleven years of progressive experience. With extensive experience managing comprehensive expense claims she has worked closely with finance teams to reconcile payments while diligently adhering to strict deadlines.
Throughout Beth's career, personal growth and development has remained essential to her success. Her position in senior administration and client facing roles have deepened her understanding of EDIRA principles, collaboration, and stakeholder engagement, internal and external to an organization.
Beth will be working part-time evenings and weekends which offers the flexibility of assistance outside the norm of regular hours. As a focused, self-starter who loves to learn and be challenged, there is no question Beth will bring great value to the Optimize team.
